
The Insight Edge Advantage!
The Insight Edge Advantage update is provided to you each week free of charge through your station’s membership with the Hawaii Association of Broadcasters! Prepare for your next sales call with meaningful and fresh information that speaks to your clients and prospects! You can also email key content to your clients or use it in presentations.
▪ What current issues keep your advertisers up at night?
▪ What trends do you need to be aware of to increase your sales?
▪ What information will enhance your professionalism from your client’s perspective?
Check out this week’s edition and confidently approach your advertisers and clients with data that makes a difference!



2025 is the year ‘the movie magic machine cranked back up again.’ Here’s when theaters expect a box-office rally.

MTV Movie & TV Awards, CMTs and more just got shelved. Why Paramount is hitting pause on marquee shows.

Jamie Foxx Inks Multi-Year Partnership With Fox Entertainment Studios for Scripted and Unscripted TV Projects



Home Depot just fixed the most annoying thing about replacing light bulbs — and I can’t believe it’s taken this long

Consumer Confidence Dips But Spending On Home Improvements And Family Planning Sees Uptick: Analyst Survey


The best week to sell your home is coming up. We asked real estate agents how to make the most of it.

Buyers Have More Homes To Choose From as Mortgage Rates Drop—While Jobs Report Shows Unemployment Ticking Higher


Egg prices got all the attention, but U.S restaurants are sounding the alarm on a bigger ingredient crisis that could hit menus hard; here’s all about it

1 in 4 Gen Z and millennials say they bring their own condiments to restaurants—especially hot sauce


Bold move as Amazon shakes up physical retail strategy with Just Walk Out technology stalling in real world
