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Google Ads PMax Age Exclusions Rolling Out

Google Ads seems to be rolling out the expected age exclusions feature for Performance Max, PMax, campaigns. In January, Google told us it would be coming and then we saw the Google Ads Editor add the feature in version 2.9. And now, some are seeing it in the Google...

Google Ads More Button Overlays More Products In Hover

Google is testing a new ad format that overlays more product ads when you click on a “more” button. This is different from expanding a product carousel, in that this overlays on top of the current search results interface.Click here to view the full...

Meta breakup threat: What marketers need to know

The current threat to Meta of a potential enforced breaking-up of the company will move into an important phase on April 14, as the Federal Trade Commission’s antitrust trial against the social media giant begins in Washington. The legal battle challenges Meta’s...

Google AdSense New Rewarded Ads Beta

Google AdSense has a new version of rewarded ads – not the Rewarded Ad Gate beta program that we covered in 2022 but the AdSense rewarded ad units beta program.Click here to view the full...